cards remain the most effective networking tool, even in spite of the social media sites that focus on business networking and connectivity. Performance card depends entirely on the design, content and business card printing quality.
A professional card reflects an image of the brand company. It is the first item that prospects receive, making it the first opportunity to make a strong and positive impact. This is why it is important to have high quality card printing. Clients and customers immediately eye on cheap card and it hurts brand image.
It is better to join a professional designer to create business cards. The only exception to this rule is if the required cards have enough design skills to make the cards themselves. A professional designer should also design other marketing collateral.
This includes logos, letterheads, brochures and website for the company. By participating designers for all of these design projects, brand image will constantly go through many pieces. This adds a professional looking business.
Make sure the cards are kept simple. They should 90 x 55 cm, so it is not too much space to work with. Do not make the mark too big and do not type too small to read comfortably. Sufficient space is a useful design technique that makes the cards look more professional.
The typical 90 x 55 cm size has a lot of room to customize. There are methods a company can do to distinguish themselves, such as adding rounded corners. Some designers recommend going with an unusual place to grab attention. Different forms can be memorable, but they will not fit standard card holdeindretninger.
A well-designed card provides a convenient and memorable form of marketing from the point of both the giver and the receiver of the card.
Be deliberate when selecting information to appear on the map. The employee’s name has to be on the map. Company Name using the logo, phone number and email all need to be on the map. If there is space, add an address, fax number and company website address. Not cluttered design. Simple and clean card look much better, but the map crowded with more information. It is a good idea to provide a QR code that takes customers to the company’s website.
Holding back blank or only put non important information on the backside. People will not often see the back of the card. Standard configuration card storage expected to backs are blank. If there is a message on the back, make it something that is only additional information, such as company tagline. Business cards should promote brand identity, not advertising.
Studies show that the image of the card is likely to be retained and considered by customers. If the card is for individual employees, consider the picture of an employee in a small box in the corner of the map. If there is a particular product the company is selling, consider an image of the product background card, something like a watermark, such words are still readable.
Production and printing costs for the cards are low. Benefits of cards is high as they make such a big statement in the business. This makes marketing value cards very high.
The map shows the positive image of the company or employee with a brief focus on services or products that follow the company. Cards come in additional revenue and allow the company to grow with new and growing customer base.